All agency's presentations claim to offer a unique proposition. However, from the old-fashioned "leading-product" to the cutting edge "communication mediums", the ideas proposed evolve with trends! We prefer just to tell you how things are between our customers and us. Some true stories will realistically demonstrate what we are able to offer you and what to expect.


Electing a high level CRM makes Linvosges attract traditional female consumers




Context

As a maker and distributor of high quality household linen, Linvosges targets mainly women who value a specific relation with the brand.

Objective

Create and produce a traditional CRM that the regular customers enjoy is vital in enabling this premium home order company toperform.

Mister Brown's achievements

Each year Linvosges sends its customers two catalogues (Autumn-Winter and Spring-Summer) and a number of mailings. During the process of creating all these documents and throughout all the stages of production, from drawing the first drafts up to taking the photographs, two requirements guide our work: highlight the exclusive products, and encourage shopping. Promotional offers which are adapted to the customer's profile, accompany any document sent.





A specialized Editing company meets a sound communicating concept...




Context

Les Editions du Cercle de la Librairie publish a number of reference books about the various skills involved in bookmaking.

Objective

Underline the particular value of each book while developing a specific identity for the whole collection.

Mister Brown's achievements

Offer a clear communication concept, consistent with the profile of the target which should be based upon two main ideas: play on words and typography. For several years already, each new book published is an opportunity for an advertisement in Livres-Hebdo (the leading publication tool among book professionals), plus an Internet presentation.





Somfy, world leader in home automation - a campaign targeting the general public




Context

Somfy are the leading specialists in the field of blind control, automated solar shading and facade management systems.

Objective

Demonstrate to targeted customers the benefit they can draw from solutions offered by Somfy and how easily such solutions can be used.

Mister Brown's achievements

Development of a campaign in the international press, to be used also for advertising. Through a unifying concept of "New gesture" announcements, the "magic" of Somfy's home automation is put on stage: conducted with one single finger thanks to a possible access from flaps (tablets) and smartphones. Somfy's products bring security, temperature and eyes comfort, as well as economy of energy.





For a greater impact Verre Avenir develops its means of communication




Context

Verre Avenir is a Professional Association of packaging glassmakers. Its goal is to inform local authorities about glass recycling evolution, to propose them and schools communication tools, and to coordinate a net of responsible people at regional level.

Objective

Develop a communication campaign with several voices, evolving with the target, and prepare Verre Avenir's public expression.

Mister Brown's achievements

Refine language according to a central concept: Ā« ever-present and incomparably modernĀ»
A communication directed to various targets and using a whole range of tools: studies, press reports, documentaries and viral videos.



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